More importantly, the platform or the company should also provide feeds in the RSS format- a family of web feed formats used to publish frequently updated work. This can prove quite helpful because RSS feeds are selected and picked up regularly by top search engine news channels and other websites.
MyPRGenie is a prime example of such company that possesses all the above-mentioned characteristics. It sends business press releases to the news media, print media and online/websites, which helps in reaching a greater audience. It is a social media and marketing platform providing a global media database of 540,000 contacts and journalists. Such a huge number only ensure the effective and efficient distribution of a press release, especially regarding health and medicine.
Now, there are numerous factors that need to be reckoned before assigning a company or a platform with the task to distribute a health press release. Firstly, one needs to find a platform that has strong presence on search engines, and henceforth, health news is placed on pages like Google, Yahoo, etc.
One must also recognize if the distribution company distributes health news and feeds to different and diverse websites, generally as well as health related. Moreover, the platform should also distribute newsfeeds to third party websites as well.
But before publishing and distribution, it should be made sure that the newswire press release is newsworthy. It should also be directed towards the audience in a concise manner with every detail the reader might want to know. Also, the press release should be effective in nature.
In a health press release, one needs to inform the people about the advancement and how and why it is related to the health sector, or be newsworthy to doctors and professionals. A health press release can be about a new drug or a new treatment. It can also be about an epidemic that might break out and needs immediate attention. And that is why online press release distributions are the best way to distribute health press releases.
A press release is a stated or recorded communication addressing members of media for the purpose of publicizing something newsworthy. Usually, they are faxed, mailed or e-mailed to editors at magazines, newspapers, radio and television stations and other media related agencies. Likewise, news release distribution is a manner used by individuals and companies to send newsworthy items to the media and public.
Similarly, with the development of science and technology, it becomes significant to update and notify different segments of a market, in this case, the health sector. Hence, a health press release is one of the fastest and most efficient ways to distribute news and information related to the health and medicinal sector. To this date, there have been a myriad of newswires and journals that are serving aid in updating doctors and other related professionals with the advancements.
A Review On The Press Release Writing
A press release is simply a written or recorded communication written in third person carrying something of news value to the media and eventually the target audience. If you are running a business with five employees or five hundred, it doesn’t matter. News wires are highly effective regardless the size of the business entity and come under the genre of advanced business writing.
Every business entity desires recognition and acknowledgement among its target market. There are numerous ways in which that can be achieved, out of which press releases stand out significantly.
Its Free – Almost
It’s free publicity for your business, publicity that attracts media attention and gets extensive coverage. The only expense is at the hands of the distribution company and that too if you choose to hire one. The other expense could be hiring a professional writer to help you get started.
By frequently submitting newsworthy press releases about your products, services and other events, you can show the world what you are up to and create brand awareness in the process. It is a great way to engrave your brand in the minds of your target audience.
Increased Visibility
Regularly submitting 24 / 7 press release to the media increase your visibility in the target market as well as to your competitors. A long-term press release strategy can very well serve this purpose for your business and business needs. Get noticed!
Brand Recognition
Gain Credibility – Be an Expert
Your increased visibility in the media leads you to gain credibility among your target market. Your news about products and services, free offers, success stories, fundraiser events etc, will send your message through in simple yet effective terms.
Potential consumers start noticing and eventually start taking you as an expert in your field and turn to you for their needs. Once you have established yourself as an expert in your area of expertise, chances are you will get even more media coverage. Everybody wants to hear what an expert has to say.
Better than Advertising
Save time and money by sticking to pr news release marketing techniques. All you need to do is figure out newsworthy activities of your business and carefully mould them into a press release and submit to the media. Say goodbye to overly expensive advertisement marketing strategies and their implementation.
SEO Optimized Press Releases: More Traffic for your Website
SEO optimized press releases help to increase back linking of your website along with keyword rankings. They significantly increase your website’s visibility with all majorly used search engines, and draw more traffic towards your website.
More traffic is expected to hit your website as soon as your press release is published online. A properly optimized press release will include your top keywords as well as links to your website.
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